Trong th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m, nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u0103ng cao. M\u1eb7c d\u00f9 t\u00ecnh h\u00ecnh d\u1ecbch Covid 19 v\u1eabn \u0111ang di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eabn c\u00e1c ng\u00e0nh h\u00e0ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m, ng\u00e0nh b\u00e1n l\u1ebb \u0111ang d\u1ea7n c\u00f3 t\u00edn hi\u1ec7u ph\u1ee5c h\u1ed3i \u0111\u01b0\u1ee3c doanh thu v\u00e0 l\u1ee3i nhu\u1eadn trong th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m – Q4\/2021.<\/p>\n
\u0110\u1ea1i di\u1ec7n Trung t\u00e2m Th\u01b0\u01a1ng M\u1ea1i AEON MALL Long Bi\u00ean – B\u00e0 Nguy\u1ec5n Thu Giang<\/em><\/strong> \u0111\u00e3 c\u00f3 nh\u1eefng chia s\u1ebb v\u1ec1 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng khi to\u00e0n d\u00e2n b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n “binh th\u01b0\u1eddng m\u1edbi’, s\u1ed1ng chung v\u1edbi \u0111\u1ea1i d\u1ecbch Covid – 19.<\/p>\n —————————————–<\/p>\n PV: Nh\u1eefng thay \u0111\u1ed5i trong xu h\u01b0\u1edbng mua s\u1eafm c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau d\u1ecbch Covid 19<\/strong><\/em><\/span><\/p>\n “Ch\u00fang ta kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid – 19 \u0111\u1ebfn h\u1ea7u h\u1ebft m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Qua 4 th\u00e1ng \u0111\u1ea1i d\u1ecbch COVID-19 b\u00f9ng ph\u00e1t m\u1ea1nh tr\u1edf l\u1ea1i k\u1ec3 t\u1eeb \u0111\u1ea7u th\u00e1ng 6\/2021, m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 l\u01b0\u01a1ng th\u1ef1c th\u01b0c ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m y t\u1ebf. C\u00e1c ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n theo xu h\u01b0\u1edbng c\u00f3 k\u1ebf ho\u1ea1ch, ch\u1ee7 \u0111\u00edch v\u00e0 chuy\u1ec3n sang ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng, h\u1ee3p l\u00fd. L\u00ed do \u0111\u01a1n gi\u1ea3n l\u00e0 \u1ea3nh h\u01b0\u1edfng ph\u1ee9c t\u1ea1p c\u1ee7a d\u1ecbch b\u1ec7nh l\u00ean thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfn h\u1ecd ph\u1ea3i c\u1eaft gi\u1ea3m chi ti\u00eau v\u00e0 ch\u1ec9 mua nh\u1eefng th\u1ee9 th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft. Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c \u2013 kh\u00f3 kh\u0103n trong ng\u1eafn h\u1ea1n. V\u1ec1 d\u00e0i h\u1ea1n, v\u1edbi t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh \u0111\u00e3 \u0111\u01b0\u1ee3c c\u01a1 b\u1ea3n ki\u1ec3m so\u00e1t nh\u01b0 hi\u1ec7n t\u1ea1i v\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111ang d\u1ea7n th\u00edch nghi v\u1edbi vi\u1ec7c s\u1ed1ng chung v\u1edbi Covid, s\u1ee9c mua c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng thi\u1ebft y\u1ebfu nh\u01b0 th\u1eddi trang, \u0111\u1ed3 gia d\u1ee5ng c\u0169ng \u0111ang c\u00f3 chi\u1ec1u h\u01b0\u1edbng kh\u00f4i ph\u1ee5c m\u1ea1nh m\u1ebd khi c\u00e1c c\u01a1 s\u1edf kinh doanh d\u1ea7n \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng tr\u1edf l\u1ea1i. T\u1ea1i TTTM AEON MALL Long Bi\u00ean, ch\u00fang t\u00f4i lu\u00f4n ch\u00fa tr\u1ecdng vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t v\u1edbi m\u1ee9c gi\u00e1 v\u00e0 ch\u00e1t l\u01b0\u1ee3ng t\u01b0\u01a1ng x\u1ee9ng. Trong ho\u00e0n c\u1ea3nh d\u1ecbch b\u1ec7nh Covid hi\u1ec7n nay, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng. H\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, c\u00f3 m\u1ee9c gi\u00e1 cao nh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u1edbi mong mu\u1ed1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0y trong kho\u1ea3ng th\u1eddi gian d\u00e0i.”<\/em><\/p>\n PV: Cu\u1ed1i n\u0103m v\u1edbi c\u00e1c ng\u00e0y l\u1ec5 nh\u01b0 Gi\u00e1ng Sinh, N\u0103m M\u1edbi v\u00e0 t\u1ebft Nguy\u00ean \u0110\u00e1n c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m b\u00f9ng n\u1ed5 c\u1ee7a b\u00e1n l\u1ebb, v\u1eady AEON MALL \u0111\u00e3 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb ra sao cho s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong th\u1eddi \u0111i\u1ec3m n\u00e0y?<\/strong><\/em><\/p>\n “\u0110\u1ec3 \u0111\u00f3n \u0111\u1ea7u nhu c\u1ea7u mua s\u1eafm, ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n tr\u00ean \u0111\u1ecba b\u00e0n khi c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i cu\u1ed1i n\u0103m, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ebft Nguy\u00ean \u0111\u00e1n \u0111ang \u0111\u1ebfn g\u1ea7n, TTTM AEON MALL Long Bi\u00ean hi\u1ec7n \u0111ang k\u00eau g\u1ecdi v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c gian h\u00e0ng tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u00ecnh k\u00edch c\u1ea7u mua s\u1eafm c\u1ee7a B\u1ed9 C\u00f4ng th\u01b0\u01a1ng nh\u01b0 mua 1 t\u1eb7ng 1; t\u1eb7ng m\u00e3 gi\u1ea3m gi\u00e1 cho h\u00f3a \u0111\u01a1n k\u1ebf ti\u1ebfp; b\u00e1n h\u00e0ng theo combo k\u00e8m qu\u00e0 t\u1eb7ng… Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u0169ng \u0111\u1ea3m b\u1ea3o m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua s\u1eafm an to\u00e0n, \u0111\u1ea3m b\u1ea3o bi\u1ec7n ph\u00e1p ph\u00f2ng ch\u1ed1ng d\u1ecbch theo ch\u1ec9 \u0111\u1ea1o c\u1ee7a Th\u00e0nh ph\u1ed1 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng an t\u00e2m mua s\u1eafm trong TTTM. Nh\u1eb1m c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang t\u00f4i c\u0169ng tri\u1ec3n khai \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, gi\u00fap kh\u00e1ch h\u00e0ng mua s\u1eafm ti\u1ec7n l\u1ee3i h\u01a1n khi t\u1edbi TTTM AEON MALL Long Bi\u00ean.<\/em><\/p>\n Giai \u0111o\u1ea1n tr\u01b0\u1edbc m\u00f9a l\u1ec5 h\u1ed9i c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 c\u00e1c gian h\u00e0ng t\u1ea1i TTTM AEON MALL Long Bi\u00ean ph\u1ee5c h\u1ed3i, l\u1ea5y l\u1ea1i doanh s\u1ed1. S\u1ee9c mua \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng m\u1ea1nh th\u1eddi gian t\u1edbi nh\u1edd nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, h\u1ed9i ch\u1ee3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi quy m\u00f4 l\u1edbn v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng d\u1ecbp gi\u00e1p T\u1ebft th\u01b0\u1eddng cao h\u01a1n. Do \u0111\u00f3, c\u00e1c gian h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm l\u1edbn cu\u1ed1i n\u0103m c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c k\u00edch c\u1ea7u ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c CTKM h\u1ea5p d\u1eabn. \u0110\u1ed3ng th\u1eddi, nghi\u00eam t\u00fac th\u1ef1c hi\u1ec7n quy \u0111\u1ecbnh ph\u00f2ng ch\u1ed1ng d\u1ecbch v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng tu\u00e2n th\u1ee7 quy t\u1eafc ph\u00f2ng d\u1ecbch nh\u1eb1m mang \u0111\u1ebfn kh\u00f4ng gian mua s\u1eafm \u2013 tr\u1ea3i nghi\u1ec7m an to\u00e0n.”<\/em><\/p>\n PV: T\u00e2m l\u00fd t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ra sao cho c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 – b\u00e1n l\u1ebb ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n trong d\u1ecbp cu\u1ed1i n\u0103m v\u00e0 c\u1ea3 trong nh\u1eefng n\u0103m ti\u1ebfp theo?<\/em><\/strong><\/p>\n “Trong b\u1ed1i c\u1ea3nh cu\u1ed9c s\u1ed1ng \u0111ang d\u1ea7n tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng m\u1edbi, l\u00e0n s\u00f3ng mua s\u1eafm \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd s\u1edbm b\u00f9ng n\u1ed5 tr\u1edf l\u1ea1i trong nh\u1eefng th\u00e1ng cu\u1ed1i n\u0103m. \u0110\u00f3 l\u00e0 do sau kho\u1ea3ng th\u1eddi gian d\u00e0i k\u00ecm n\u00e9n mua s\u1eafm do \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch Covid-19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 khuynh h\u01b0\u1edbng “mua s\u1eafm b\u00f9”, hay gia t\u0103ng chi ti\u00eau b\u00f9 \u0111\u1eafp cho nhu c\u1ea7u b\u1ecb d\u1ed3n n\u00e9n trong nhi\u1ec1u th\u00e1ng. V\u00ec v\u1eady, t\u00e2m l\u00fd t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 – b\u00e1n l\u1ebb l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t v\u00e0o th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m, khi th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng r\u1ea5t s\u00f4i \u0111\u1ed9ng.”<\/em><\/p>\n